The premier event for learning what’s hot and what’s next in sponsorship and advertising in the shopping center industry.

Created in 2012, the the Shopping Center Sponsorship & Advertising Conference is the premier event for learning what’s hot and what’s next in Sponsorship & Advertising. Attending the 2014 Conference will give you insight into what major brands are looking for when establishing long-term partnerships and implementing a shopping center sponsorship and advertising program.

Reasons Why You Must Attend This Conference

Learn best practices for selling more sponsorship and advertising revenue.

Discover new strategies for delivering maximum results for your advertisers.

Explore methodologies for valuing your advertising and sponsorship packages.

Listen to top ad agencies & brand executives discuss what they want from your center.

Energize your team with innovations, ideas and best practices when you return.

Visit New York City, the advertising capital of the world.

Guaranteed investment. If you don’t improve your center’s program within a year of the conference, your conference tuition will be cheerfully refunded.

Conference Agenda (Preliminary Program)

What's New and What's Working in Sponsorship & Advertising in Shopping Centers
From who’s spending money (and who’s on the way out) in retail marketing and sponsorship to evolving materials used for innovative inventory, hear an industry expert identify who are the “rising stars” seeking advertising and sponsorships in 2013 and learn what these top companies are looking for. Discover the resources to determine new categories activating in shopping centers and how to locate them regionally and nationally.

The Shopping Center Industry's Top Sponsorship & Advertising Campaigns
An esteemed panel of industry professionals share this year’s best campaigns and sponsorships and outline examples of inventory and shopper engagement that knocked it out of the ballpark. See several examples and hear how the brands and shopping centers benefit mutually from the implementation of these campaigns and how you can get these “Best Of” campaigns in your center.

Brand Case Perspective: Three National Brands Reveal Why They Partner with Shopping Centers and What They're Looking For
Three national brands reveal inside secrets on why they choose mall marketing and sponsorship partners to elevate their brand. Hear how they selected their partnerships and who is involved in the decision-making process. Learn the challenges faced and hear what metrics they need to determine the program's success.

Developer Panel
This moderated panel includes representatives from major and secondary markets discussing activation tips, negotiating deliverables and pricing, creating new inventory and how they deliver on their partnerships to ensure repeat business. Hear how to tackle tough internal issues, determine budgets, overcome organizational challenges and manage the delicate balance between advertising clutter in your common area, maximizing revenue and sponsors’ expectations.

Innovative Sponsorship Sales Strategies
Learn inside sales secrets from a top-notch sponsorship sales executive. Gain invaluable tips on creatively prospecting, getting through to the decision-maker, structuring the deal, and getting to the "yes."

Concurrent Session: Developing Successful Sponsorship Programs in Secondary and Tertiary Markets
Three sponsorship experts will share stories about their successful sponsorship and advertising programs in secondary and tertiary markets. From gathering metrics to writing creative proposals to closing deals, find out how they are scoring big with their small sponsorship programs.

Concurrent Session: Grow Your Sponsorship Program
Powerful strategies to help grow your sponsorship and advertising program.

Maximize Your Event Sponsorship Program
Gain actionable tips and ideas on structuring event sponsorship packages and delivering more value for your shopping center's event sponsors.

Cause Marketing Sponsorships
Discover how shopping centers are structuring cause-marketing sponsorship programs to help brands leverage their message while helping the community.

Hotel & Airfare Reservations

A block of rooms has been reserved at:
Grand Hyatt New York
109 E. 42nd Street, New York, NY 10017
Park Avenue at Grand Central Terminal

Rate: $309 Single/Double Occupancy
Cut-off Date: July 14, 2014

Be sure to tell the hotel that you are with the ICSC meeting.
Requests received after the cut-off date are subject to space and rate availability.

The ICSC Travel Desk has secured special airline and car discounts for attendees. For current prices and availability, please contact us at +1 888.ICSC.TVL (427.2885) or +1 585.442.8856 from 8AM to 530PM ET, Monday through Friday.

Conference Sessions

Agenda to come soon.

The Sponsorship & Advertising conference was absolutely a positive experience for CBL. Not only did we find the conference extremely productive and relevant, but it also allowed us to meet and spend quality time with counterparts in the industry. The conference structure allowed us the opportunity to engage in countless productive conversations and meetings involving goals, challenges, solutions and much more. I particularly enjoyed the open and honest dialog found there, and know that our program is more in tune with the industry as a result. This valuable and informative conference was money well spent! Thank you once again to those that organized and brought this conference to fruition.

Jim Ward
Senior Director, Brand Development
CBL & Associates Properties, Inc.

As a Marketing Director, the challenges are varied and numerous. However, the learning experience of being a participant of the Shopping Center Sponsorship and Advertising Conference 2012 in New York was most beneficial in addressing these challenges. The wonderful representation from the shopping center world as well as the speakers who addressed the specific sponsorship information needed to compete in the Ad agency world will be a real time advantage. At Glimcher, over half of our sponsorship comes from the regional and local markets so from a local mall marketing perspective, the conference did a tremendous job in reaching out on the topic of relationship-building and the importance it has in the sales process.

Susan Ariail
Marketing Director
Glimcher
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