Conference Agenda (Preliminary Program)
What's New and What's Working in Sponsorship & Advertising in Shopping Centers
From who’s spending money (and who’s on the way out) in retail marketing and sponsorship to evolving materials used for innovative inventory, hear an industry expert identify who are the “rising stars” seeking advertising and sponsorships in 2013 and learn what these top companies are looking for. Discover the resources to determine new categories activating in shopping centers and how to locate them regionally and nationally.
The Shopping Center Industry's Top Sponsorship & Advertising Campaigns
An esteemed panel of industry professionals share this year’s best campaigns and sponsorships and outline examples of inventory and shopper engagement that knocked it out of the ballpark. See several examples and hear how the brands and shopping centers benefit mutually from the implementation of these campaigns and how you can get these “Best Of” campaigns in your center.
Brand Case Perspective: Three National Brands Reveal Why They Partner with Shopping Centers and What They're Looking For
Three national brands reveal inside secrets on why they choose mall marketing and sponsorship partners to elevate their brand. Hear how they selected their partnerships and who is involved in the decision-making process. Learn the challenges faced and hear what metrics they need to determine the program's success.
This moderated panel includes representatives from major and secondary markets discussing activation tips, negotiating deliverables and pricing, creating new inventory and how they deliver on their partnerships to ensure repeat business. Hear how to tackle tough internal issues, determine budgets, overcome organizational challenges and manage the delicate balance between advertising clutter in your common area, maximizing revenue and sponsors’ expectations.
Innovative Sponsorship Sales Strategies
Learn inside sales secrets from a top-notch sponsorship sales executive. Gain invaluable tips on creatively prospecting, getting through to the decision-maker, structuring the deal, and getting to the "yes."
Concurrent Session: Developing Successful Sponsorship Programs in Secondary and Tertiary Markets
Three sponsorship experts will share stories about their successful sponsorship and advertising programs in secondary and tertiary markets. From gathering metrics to writing creative proposals to closing deals, find out how they are scoring big with their small sponsorship programs.
Concurrent Session: Grow Your Sponsorship Program
Powerful strategies to help grow your sponsorship and advertising program.
Maximize Your Event Sponsorship Program
Gain actionable tips and ideas on structuring event sponsorship packages and delivering more value for your shopping center's event sponsors.
Cause Marketing Sponsorships
Discover how shopping centers are structuring cause-marketing sponsorship programs to help brands leverage their message while helping the community.