2013 SPONSORSHIP & ADVERTISING CONFERENCE

Created in 2012, the the Shopping Center Sponsorship & Advertising Conference is the premier event for learning what’s hot and what’s next in Sponsorship & Advertising. Attending the 2013 Conference will give you insight into what major brands are looking for when establishing long-term partnerships and implementing a shopping center sponsorship and advertising program.

Who Should Attend

Shopping Center Management
- Marketing VPs/CMOs/Directors/Managers
- Sponsorship Directors/Managers
- Mall Managers
- Leasing Directors/Managers
- Consultants
- Specialty Leasing Directors/Managers

Brands
- Marketing VPs/Directors/Managers/Analysts
- Consultants

Advertising Agency Management
- Creative Directors
- Account Executives
- Marketing Directors
- Art Directors
- Business Development Executives

Benefits of Attending

As shopping centers continue to squeeze revenue sources to add value to their bottom line, sponsorship and advertising programs have re-emerged as vibrant, viable opportunities. For the first time you will have the benefit of attending a sponsorship conference dedicated exclusively to the shopping center industry.

Other reasons to attend this conference include…
Learn best practices and what’s next in the sponsorship and advertising arena
Raise the bar for your center’s goals
Discover innovative ways to reach the shopping center guest
Listen to top ad agencies and brand executives on what they WANT from your center
Energize your staff with innovations, ideas and best practices when you return
Visit Times Square in the heart of New York City, arguably the advertising capital of the world
Guaranteed investment. If you don’t improve your center’s program within a year of the conference, your conference tuition will be cheerfully refunded

What Attendees Are Saying

The Sponsorship & Advertising conference was absolutely a positive experience for CBL. Not only did we find the conference extremely productive and relevant, but it also allowed us to meet and spend quality time with counterparts in the industry. The conference structure allowed us the opportunity to engage in countless productive conversations and meetings involving goals, challenges, solutions and much more. I particularly enjoyed the open and honest dialog found there, and know that our program is more in tune with the industry as a result. This valuable and informative conference was money well spent! Thank you once again to those that organized and brought this conference to fruition.

Jim Ward • Senior Director – Brand Development • CBL & Associates Properties, Inc.

As a Marketing Director, the challenges are varied and numerous. However, the learning experience of being a participant of the Shopping Center Sponsorship and Advertising Conference 2012 in New York was most beneficial in addressing these challenges. The wonderful representation from the shopping center world as well as the speakers who addressed the specific sponsorship information needed to compete in the Ad agency world will be a real time advantage. At Glimcher, over half of our sponsorship comes from the regional and local markets so from a local mall marketing perspective, the conference did a tremendous job in reaching out on the topic of relationship-building and the importance it has in the sales process.

Susan Ariail • Marketing Director • Glimcher


© 2012-2013 Pinnacle Publishing Group • 195 Hanover Street, Hanover, MA 02339 • 800.936.6297

The 2013 Sponsorship & Advertising Conference will take place August 13 & 14, 2013 in New York City.

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